In April, Purina Pro Plan LiveClear, “the first and only cat food that reduces the allergens in cat hair and dander,” according to Purina, will be available for purchase.
“This breakthrough diet is the culmination of more than a decade of Purina research dedicated to finding a safe, effective way to address a problem that impacts countless cat-owning households worldwide,” Purina said in a release obtained by PEOPLE about the unique food. “When fed daily, LiveClear significantly reduces the allergens in cat hair and dander in as little as three weeks. It is outstanding nutrition that has the power to change lives, helping cat owners be closer together with the cats they love.”
The egg product, discovered by Purina scientists to be a natural allergen-antibody for Fel d1, is the food’s key ingredient, and it works by binding to the Fel d1 present in a cat’s mouth, while the cat is eating, and safely neutralizing the allergen before it can come in contact with one of the one in five adults worldwide that is sensitive to cat allergens.
The hope is that this food, paired with other allergen-reduction strategies, will bolster the bond between cats and pet parents with cat allergies — and will help more felines find homes.
Read more about it here.